Privacy Policy

Processing of personal data

Heting Jewellery is subject to Hong Kong personal data law in force at any time. As a result, (company name) (“Heting Jewellery”), Hong Kong company reg. no. (XXXXXXX), (Company address) Hong Kong is the data controller for the information collected about customers and visitors to our stores and the website (“website”).

Collection of personal data

Heting Jewellery collects, saves and processes personal data about you in connection with your purchases in our stores and use of our website. You will always be informed when personal data is collected about you. These personal data will often be your name, address, e-mail address, phone number, gender, age and date of birth.

When we request your personal data, we will advise you whether the submission of personal data is voluntary or necessary for the execution of the desired action, such as the completion of a purchase in our web shop. If you refuse to provide such information, it may prevent us from being able to complete a purchase order and/or impact the services that we can provide to you, including information about our products.

While we primarily collect your information directly from you, we may also receive information from other sources, such as third parties who disclose your information in connection with the purchase of a gift or a social media website through which you might engage with us.

Why does Heting Jewellery process your personal data?

Heting Jewellery processes your personal data for the following purposes:


For the purpose of completing and delivering orders that you make in our stores or on our website, Heting Jewellery processes information about you in order to fulfil the order. For example, we will ask for your e-mail address so that we can send you a confirmation and a receipt of your purchase and your physical address for the delivery of your order.


In order to respond to queries that you submit to a store or online in connection with price, stock and dealer status.


All payment transactions entered into on the website are processed by a third party payment processor, Shopify Inc. (“Shopify”). You will provide your payment information to Shopify and Shopify’s Privacy Policy and Terms and Conditions of Use will govern use and disclosure of that information. Heting Jewellery does not store your financial information, but has an access to some of the payment information, such as relevant payment card type, partially anonymized payment card number and the expiry date, for fraud prevention reasons.

Payment with PayPal

In order to offer you payment with PayPal, it is necessary to disclose your personal and contact information, as well as information about your order to PayPal.

Use of this information will be processed in accordance with applicable data protection laws and PayPal's privacy policy.


You have the option to register your e-mail address on a mailing list at Heting Jewellery so you can receive news and other information on a regular basis. If you have given your consent to receive marketing communication and newsletters, Heting Jewellery will process your personal information for sending newsletters/marketing communication by e-mail and sms from Heting Jewellery that includes current offers, information about events and news at Heting Jewellery. If you do not wish to receive these e-mails and newsletters, you can unsubscribe by using the unsubscribe link in the newsletter/ communication or by contacting us by e-mail at

In order to remember your preferences, to understand how our website is used and to customize our marketing content, we also collect and process your purchase information and behaviour information collected via use of cookies and similar technologies like pixels, tags and other identifiers.

Please note that the use of personal data for sending marketing material will only take place if you have previously given your explicit consent, unless the law allows us to contact you without consent. In this case, our basis for processing your personal data will be Heting Jewellery's legitimate interest in marketing.


Heting Jewellery collects data about you in connection with your participation in competitions and similar activities.


When you contact customer service or communicate with us in a different context, we collect and process the information you provide in order to deal with your enquiries. We encourage you not to provide sensitive personal information (e.g. health information) to us unless it is strictly necessary for processing your enquiry. If you choose to send sensitive information to us via e-mail, it should only be in encrypted form.


In addition to the above purposes, Heting Jewellery may also process your personal information based on Heting Jewellery's legitimate interests in carrying out other marketing, evaluating and developing our products and services as well as compiling statistics and analyses, and also for compliance with legal requirements or for determining or defending legal claims.

With whom does Heting Jewellery share your personal information?

Heting Jewellery does not disclose your personal information to third parties without your permission. However, disclosure may be made if the disclosure is necessary to fulfil a contract to which you are a party, for example to carriers in connection with the delivery of orders.

Under certain circumstances and pursuant to the law, it may be necessary to disclose personal data to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud.

If you have signed up for our newsletters and other marketing content and have chosen United States of America as your home market, your personal data will be shared with (company name) in order for (Company name) to e.g. invite you to events in a local Heting Jewellery store or to provide you with other relevant marketing content. 

In certain instances, Heting Jewellery discloses your personal data to Heting Jewellery's suppliers who provide services on behalf of Heting Jewellery, for example, billing, sales, marketing, IT support, advertising, analytics, research, product service support, shipping and purchase order fulfilment, data storage, validation, security, fraud prevention, payment processing, and legal services. These suppliers process personal data on behalf of Heting Jewellery and in accordance with Heting Jewellery's instructions and thus cannot process personal data for their own purposes.


We use cookies on our website. A cookie is a small text file that is stored in your internet browser and registers you as a user.

Cookies can be used for the following purposes:

  • To improve the website's user-friendliness and personalise the website for you.
  • To analyse the use of our website and collect visitor statistics.
  • To manage the website and enable use of the features relating to e-commerce.
  • To target advertising campaigns from us and third parties.

By using our website, you consent to our use of cookies.

Read more about our use of cookies in our cookie policy.

Withdrawal of consent

You may revoke any consent you may have given to Heting Jewellery at any time. We will then delete the personal data unless we can continue processing on another legitimate basis. However, withdrawal of consent may mean that it will no longer be possible for us to offer the same products and services to you.

Withdrawal of consent to our newsletter/marketing communication can be done via the unsubscribe link directly in the communication. 

Retention of personal data

Heting Jewellery endeavours to update the information we store so that the personal data is correct at all times.

Your personal data will be deleted when it is no longer required in order for Heting Jewellery to process or store it for use for the above purposes or for other legitimate purposes, including on the basis of applicable law or for the purpose of determining, making or defending a legal claim.

Heting Jewellery does not store names and e-mail addresses of users who participated in, for example, competitions, after the competition has ended, unless those participants have consented to the use of their personal data for another purpose, such as inclusion on our e-mailing list.

The information may also be stored for an extended period in anonymous form, i.e. it will no longer be possible to connect the information to you.

Your rights

You are entitled to know what information about you Heting Jewellery processes and the purpose for which the information is processed. You also have the right to object to the processing of your personal data, including profiling, and the right to demand correction, deletion or blocking of information that is incorrect, misleading or similarly processed in breach of the law, or demand restriction of the processing.

In addition, in certain cases, you may have the right to obtain the personal data you have provided to Heting Jewellery in a structured, commonly-used and machine-readable format and to transfer this information to another data controller.

You also have the right to object to the processing of your personal data for direct marketing, including profiling.

If you wish to exercise any of these rights, please contact:

Heting Jewellery Co. Ltd.
Sheng Wan
Hong Kong

Telephone: +852 2546 0008


It is important for Heting Jewellery that your personal information is kept safe and confidential. The access to all registered user data at the website is limited to trusted Heting Jewellery employees and our security measures are continuously monitored to ensure that information about our users is handled properly and with due regard to the user's rights.

Unfortunately, however, it is not possible to guarantee 100% security for data transfers over the internet. When data is sent and stored electronically, there is always a risk that unauthorised persons could gain access to protected data before reaching our servers. So, although Heting Jewellery tries to protect your personal data in the best possible way, we cannot ensure or guarantee the security of any data. Thus, you send your data at your own risk.

Use by children

You must be 18 years of age to use the website and to provide Heting Jewellery with any personal data. Heting Jewellery does not knowingly collect or maintain any personal data from children under the age of 18, and no part of this website is designed with the purpose of attracting such children. If notified by a parent or guardian or discovered by other means, that a child under age of 18 has provided his or her personal data to Heting Jewellery, we will delete the child's personal data in our possession.

Links to other websites etc.

Our website may contain links to other websites or to integrated websites. We are not liable for the content of other companies' websites or their practices in collecting personal data. When you visit other websites, you are encouraged to read the site owner's privacy policy and other relevant policies.

Changes to our Privacy Policy

If we decide to change substantially the content of this Privacy Policy, we will contact you, if necessary, at the email address you provided to us. In addition, we will notify you of any changes to our website and place the new policy on the website in order to keep you informed at all times of the latest issue. The date of the Privacy Policy will appear at the bottom of the page.

If you cannot accept the revised Privacy Policy, you must cease using our website and its associated features, etc. If you continue to use the website, this implies your acceptance of the revised Privacy Policy unless our changes require your explicit consent.


If you have any questions or wish to complain about the processing of personal data, you can always contact Heting Jewellery as stated above under Your Rights.

you can also file a complaint to:

Heting Jewellery Co. Ltd.
Sheng Wan
Hong Kong

Telephone: +852 2546 0008

or to a local Supervisory Authority.


Version 1.0, 2 Aug 2020